Ingredient of the Year: Prebiotic

Probiotics are big business. Yet catching the eye of busy and often confused consumers can be a big ask. Especially in an ever-crowded marketplace. This award celebrates the best branded or own-label supplements, functional foods and beverages containing probiotics.

Our judging panel will base their decision on the following criteria:

  • Brand recognition and the commercial success of your product, including evidence of strong retail and consumer interest or listings of your product.
  • Consumer demand and interest in your format, delivery system, and/or matrix – including how innovative any delivery system is.
  • Whether your product meets a consumer demand, and how relevant the probiotic ingredient is in meeting this demand
  • Packaging ease of use and design, including appeal and ease of use, novelty
  • Evidence that the product works for its specified use, where possible this will be product specific research, however research citing the main active ingredients solely will also be considered.
  • Evidence of that your product and its delivery system(s) has no, or beneficial, impact on bioavailability (especially if citing single ingredient data).
  • What gives your product the ‘X factor’ – something that makes it stand out from the crowd and edge out the competition (including evidence to back up claims)

HOW TO ENTER:
The cost per entry is S$199
To view the requirements for this category click here.
Entries for the NutraIngredient-Asia Awards Ingredient of the Year categories are required to have the ingredient in a finished product that is commercially available in the APAC Region.

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Deadline to submit entries is Monday, 11th May 2020. 

JUDGING PROCESS:

  • Once all entries have been received they will be reviewed by the NutraIngredients-Asia Awards Judging Panel made up of independent judges from the industry.
  • The three finalists will be confirmed and notified in July 2020.
  • The winner will be announced during our online awards presentation on Tuesday, 22nd September 2020

AWARDS PRESENTATION:
Interested in who the 2020 winners are? Register for your reminder for the winners broadcast on Tuesday, 22nd September 2020 on NutraIngredients-Asia.com

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